安省Elora家電公司Stirling Marathon因一段宣傳虛構“Keel”洗衣機的視頻,收到數百次查詢,甚至有人到工廠求購。公司表示自己銷售冰箱、冷櫃等產品,並不生產視頻中的洗衣機;片中混用了真實廠房、營銷影像與疑似AI內容。

該段約16分鐘視頻聲稱產品擁有可更換模塊電子設備等技術,並附有20元電子書鏈接。企業副總裁稱下架前約有20萬次觀看。研究人員觀察到畫面模塊數量、文字及數字不一致,但強調要證明整段均由AI生成仍需進一步驗證。

CBC聯繫平臺後,YouTube稱已因違反社區規範終止相關頻道,並說明逼真合成內容須披露。平臺沒有具體解釋爲何原視頻未標示AI。可能靠觀看或電子書獲利是受訪學者的推測,尚非已確認的詐騙收入或幕後身份。

這起事件說明,真實品牌與人物影像並不能證明某項產品存在。購買前應回到品牌自己的產品目錄和聯絡渠道覈對。

來源:CBC News 原報道。大魚新聞整理原創中文摘要;保留原刊發日期。

Elora, Ont., appliance maker Stirling Marathon was the subject of a now-removed Youtube scam video, which claimed the company is selling a "bombshell washer" that would disrupt the North American washer market. (Stirling Marathon website)

Elora, Ont., appliance maker Stirling Marathon was the subject of a now-removed Youtube scam video, which claimed the company is selling a "bombshell washer" that would disrupt the North American washer market. (Stirling Marathon website)

A screenshot of the fake Stirling Marathon washer video on YouTube. Vice President Phil Greenway says the video had been viewed around 200,000 times before it was taken down. (Youtube)

A screenshot of the fake Stirling Marathon washer video on YouTube. Vice President Phil Greenway says the video had been viewed around 200,000 times before it was taken down. (Youtube)

Fridges in boxes at Stirling Marathon factory. The AI scam video portrayed a fictional washer called the "Keel," which supposedly had replaceable modular electronics and failsafe sensors while also using less water. (Carly Thomas/CBC)

Fridges in boxes at Stirling Marathon factory. The AI scam video portrayed a fictional washer called the "Keel," which supposedly had replaceable modular electronics and failsafe sensors while also using less water. (Carly Thomas/CBC)

A screenshot from YouTube's Community Guidelines Transparency Report. The company has removed 2,310,181 channels and videos between April and June for violating its spam and deceptive practices policy. (Youtube)

A screenshot from YouTube's Community Guidelines Transparency Report. The company has removed 2,310,181 channels and videos between April and June for violating its spam and deceptive practices policy. (Youtube)