安省Elora家电公司Stirling Marathon因一段宣传虚构“Keel”洗衣机的视频,收到数百次查询,甚至有人到工厂求购。公司表示自己销售冰箱、冷柜等产品,并不生产视频中的洗衣机;片中混用了真实厂房、营销影像与疑似AI内容。

该段约16分钟视频声称产品拥有可更换模块电子设备等技术,并附有20元电子书链接。企业副总裁称下架前约有20万次观看。研究人员观察到画面模块数量、文字及数字不一致,但强调要证明整段均由AI生成仍需进一步验证。

CBC联系平台后,YouTube称已因违反社区规范终止相关频道,并说明逼真合成内容须披露。平台没有具体解释为何原视频未标示AI。可能靠观看或电子书获利是受访学者的推测,尚非已确认的诈骗收入或幕后身份。

这起事件说明,真实品牌与人物影像并不能证明某项产品存在。购买前应回到品牌自己的产品目录和联络渠道核对。

来源:CBC News 原报道。大鱼新闻整理原创中文摘要;保留原刊发日期。

Elora, Ont., appliance maker Stirling Marathon was the subject of a now-removed Youtube scam video, which claimed the company is selling a "bombshell washer" that would disrupt the North American washer market. (Stirling Marathon website)

Elora, Ont., appliance maker Stirling Marathon was the subject of a now-removed Youtube scam video, which claimed the company is selling a "bombshell washer" that would disrupt the North American washer market. (Stirling Marathon website)

A screenshot of the fake Stirling Marathon washer video on YouTube. Vice President Phil Greenway says the video had been viewed around 200,000 times before it was taken down. (Youtube)

A screenshot of the fake Stirling Marathon washer video on YouTube. Vice President Phil Greenway says the video had been viewed around 200,000 times before it was taken down. (Youtube)

Fridges in boxes at Stirling Marathon factory. The AI scam video portrayed a fictional washer called the "Keel," which supposedly had replaceable modular electronics and failsafe sensors while also using less water. (Carly Thomas/CBC)

Fridges in boxes at Stirling Marathon factory. The AI scam video portrayed a fictional washer called the "Keel," which supposedly had replaceable modular electronics and failsafe sensors while also using less water. (Carly Thomas/CBC)

A screenshot from YouTube's Community Guidelines Transparency Report. The company has removed 2,310,181 channels and videos between April and June for violating its spam and deceptive practices policy. (Youtube)

A screenshot from YouTube's Community Guidelines Transparency Report. The company has removed 2,310,181 channels and videos between April and June for violating its spam and deceptive practices policy. (Youtube)