報道要點
《衛報》走訪首爾南大門市場，記錄一名被稱爲“圍巾大叔”的攤販因幽默、近乎勸顧客別買的銷售方式走紅。攤位六條圍巾售一萬韓元，報道換算約6.80美元，即每條約1.15美元；不是每條一加元。他沒有公開真名，報道亦不披露未確認身份。
背景與具體影響
社交平臺影片帶來大量排隊與直播者，一名顧客稱上午10時排隊、11時20分纔買到。人潮曾導致暫停營業及警方疏導，11月初另請私人保安，攤主也停止公開營業時段。文章描述的百萬觀看量來自其網絡走紅情況，沒有提供可用於跨網站比較的實時計數。
仍需留意
鄰店看法不同：有鞋商稱通道被堵、圍觀者不消費，另一圍巾商認爲餐飲和市場整體受益，但同樣擔心擁擠。攤主承認壓力並向周邊商戶致歉。一個攤位的熱度能否轉化成整個商圈的收益，仍取決於人流如何分佈及消費是否外溢。
來源：The Guardian 原報道。大魚新聞整理原創中文摘要；保留原網頁刊發日期。
Customer Lee Ji-hyun with the scarf vendor at Namdaemun market. Photograph: Lee Ji-hyun
Crowds of people now spill into the alley next to the scarf seller’s stall. Photograph: SuhJeen Moon/The Guardian
Lee Ji-hyun, who had not visited Namdaemun for 30 years before hearing of the scarf seller, unfolds one of her purchases. Photograph: SuhJeen Moon/The Guardian
Security guards stand outside the scarf uncle’s store at Seoul’s Namdaemun market. Photograph: SuhJeen Moon/The Guardian
Clara Kim shows off a scarf bought at the market. Photograph: SuhJeen Moon/The Guardian
Kim Hyo-jung visited the store with four friends and bought six scarves. Photograph: SuhJeen Moon/The Guardian
People gather around the scarf uncle’s storefront at Namdaemun market. Photograph: SuhJeen Moon/The Guardian
