报道要点
《卫报》走访首尔南大门市场，记录一名被称为“围巾大叔”的摊贩因幽默、近乎劝顾客别买的销售方式走红。摊位六条围巾售一万韩元，报道换算约6.80美元，即每条约1.15美元；不是每条一加元。他没有公开真名，报道亦不披露未确认身份。
背景与具体影响
社交平台影片带来大量排队与直播者，一名顾客称上午10时排队、11时20分才买到。人潮曾导致暂停营业及警方疏导，11月初另请私人保安，摊主也停止公开营业时段。文章描述的百万观看量来自其网络走红情况，没有提供可用于跨网站比较的实时计数。
仍需留意
邻店看法不同：有鞋商称通道被堵、围观者不消费，另一围巾商认为餐饮和市场整体受益，但同样担心拥挤。摊主承认压力并向周边商户致歉。一个摊位的热度能否转化成整个商圈的收益，仍取决于人流如何分布及消费是否外溢。
来源：The Guardian 原报道。大鱼新闻整理原创中文摘要；保留原网页刊发日期。
Customer Lee Ji-hyun with the scarf vendor at Namdaemun market. Photograph: Lee Ji-hyun
Crowds of people now spill into the alley next to the scarf seller’s stall. Photograph: SuhJeen Moon/The Guardian
Lee Ji-hyun, who had not visited Namdaemun for 30 years before hearing of the scarf seller, unfolds one of her purchases. Photograph: SuhJeen Moon/The Guardian
Security guards stand outside the scarf uncle’s store at Seoul’s Namdaemun market. Photograph: SuhJeen Moon/The Guardian
Clara Kim shows off a scarf bought at the market. Photograph: SuhJeen Moon/The Guardian
Kim Hyo-jung visited the store with four friends and bought six scarves. Photograph: SuhJeen Moon/The Guardian
People gather around the scarf uncle’s storefront at Namdaemun market. Photograph: SuhJeen Moon/The Guardian
