報道要點

溫哥華越南咖啡館NaMì用黑色記號筆畫出三明治和冰咖啡，公開表示不用AI製作宣傳圖。店主Kevin Thach說，簡單紙筆是一種讓小店與大量精緻生成圖像區分開來的辦法，也讓顧客記得食物背後有人實際製作。

背景與影響

Burnaby Heights一家No Frills門店也用手繪紙張展示優惠。受訪UBC營銷學者認爲，當完美內容很容易生成時，人爲的不完美反而可能吸引注意，但小企業仍須考慮受衆、品牌與有限資源，不能斷言所有顧客都會接受這種方式。

仍待確認

平面設計行業代表則擔憂招聘越來越強調生成提示詞而忽略設計技能，同時承認AI可用於簡化工作。本文報道的是商家與從業者對宣傳真實性的選擇，沒有證據證明手繪廣告必然提高營業額。

來源：CBC News 原報道。大魚新聞整理原創中文摘要；保留原網頁刊發日期。

Kevin Thach is the owner of NaMì Vietnamese café in Vancouver. Social media posts featuring hand-drawn depictions of his food have caused a stir online, with one expert saying customers want authenticity. (CBC News, NaMì)

Kevin Thach is the owner of NaMì Vietnamese café in Vancouver. Social media posts featuring hand-drawn depictions of his food have caused a stir online, with one expert saying customers want authenticity. (CBC News, NaMì)

NaMì's frozen coffee advertisement is drawn in the same style as that of the banh mi sandwich. The Facebook post accompanying the ads have garnered thousands of views. (NaMì/Facebook)

NaMì's frozen coffee advertisement is drawn in the same style as that of the banh mi sandwich. The Facebook post accompanying the ads have garnered thousands of views. (NaMì/Facebook)

A No Frills supermarket in Burnaby, B.C., also turned to pen-and-paper ads to draw attention to its weekly deals last month. (No Frills (Justin’s, Burnaby Heights)/Facebook)

A No Frills supermarket in Burnaby, B.C., also turned to pen-and-paper ads to draw attention to its weekly deals last month. (No Frills (Justin’s, Burnaby Heights)/Facebook)