报道要点

温哥华越南咖啡馆NaMì用黑色记号笔画出三明治和冰咖啡，公开表示不用AI制作宣传图。店主Kevin Thach说，简单纸笔是一种让小店与大量精致生成图像区分开来的办法，也让顾客记得食物背后有人实际制作。

背景与影响

Burnaby Heights一家No Frills门店也用手绘纸张展示优惠。受访UBC营销学者认为，当完美内容很容易生成时，人为的不完美反而可能吸引注意，但小企业仍须考虑受众、品牌与有限资源，不能断言所有顾客都会接受这种方式。

仍待确认

平面设计行业代表则担忧招聘越来越强调生成提示词而忽略设计技能，同时承认AI可用于简化工作。本文报道的是商家与从业者对宣传真实性的选择，没有证据证明手绘广告必然提高营业额。

来源：CBC News 原报道。大鱼新闻整理原创中文摘要；保留原网页刊发日期。

Kevin Thach is the owner of NaMì Vietnamese café in Vancouver. Social media posts featuring hand-drawn depictions of his food have caused a stir online, with one expert saying customers want authenticity. (CBC News, NaMì)

Kevin Thach is the owner of NaMì Vietnamese café in Vancouver. Social media posts featuring hand-drawn depictions of his food have caused a stir online, with one expert saying customers want authenticity. (CBC News, NaMì)

NaMì's frozen coffee advertisement is drawn in the same style as that of the banh mi sandwich. The Facebook post accompanying the ads have garnered thousands of views. (NaMì/Facebook)

NaMì's frozen coffee advertisement is drawn in the same style as that of the banh mi sandwich. The Facebook post accompanying the ads have garnered thousands of views. (NaMì/Facebook)

A No Frills supermarket in Burnaby, B.C., also turned to pen-and-paper ads to draw attention to its weekly deals last month. (No Frills (Justin’s, Burnaby Heights)/Facebook)

A No Frills supermarket in Burnaby, B.C., also turned to pen-and-paper ads to draw attention to its weekly deals last month. (No Frills (Justin’s, Burnaby Heights)/Facebook)